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1) E-tailer:
E-tailers are the online retail store. They come in all sizes, from giant Amazon to tiny local stores that have Web sites. Every Internet and Smartphone user is a potential customer. Customers can place an order and pay electronically. It is product-based, with customers paying for the purchase of particular item.
2) Community Provider:
Community providers create an online environment where people with similar interests can buy and sell goods; share interests, photos, videos; communicate with like-minded people etc. Facebook, LinkedIn, Twitter etc. social networks all offer users community-building tools and services.
3) Content Provider
Content providers distribute information content, such as digital video, music, photos, text, and artwork. Content providers can make money via a variety of different revenue models, including advertising, subscription fees, and sales of digital goods. For instance, in the case of Apple Music, a monthly subscription fee provides users with access to millions of music tracks.
4) Portal
Portals offer users powerful search tools as well as an integrated package of content and services, such as news, e-mail, instant messaging, shopping, video streaming, and more, all in one place. Yahoo, MSN are its examples. Portals generate revenue from advertising.
5) Transaction Broker
Companies that process transactions for consumers, normally handled in person, by phone, or by mail, are transaction brokers. Transaction brokers make money each time a transaction occurs.
Examples: Online stock brokers, Air ticket booking.
6) Market Creator
Market creators build a digital environment in which buyers and sellers can meet, display and search for products and services, and establish prices. Market creators make money by either charging a percentage of every transaction made or by charging merchants for access to the market.
Example: eBay.
7) Service Provider
Service providers offer services online instead of products. They generate revenue by charging fees or monthly subscriptions, or through advertising, etc.
Examples: Online medical bill management, travel recommendation services, etc.