TOPIC 05
5. Other Types of E-commerce
Other Types of E-commerce
1. Mobile E-commerce (M-Commerce)
Mobile e-commerce, or M-commerce, refers to the use of mobile devices to conduct online transactions. It involves the use of cellular and wireless networks to connect laptops, smartphones (such as iPhone and Android devices), and tablets (such as iPad) to the Internet.
Once connected, mobile consumers can perform various transactions, including:
• Stock trading
• In-store price comparisons
• Mobile banking
• Travel reservations
• And many more
2. Social E-commerce
Social e-commerce is e-commerce that is enabled by social networks and online social relationships. It is sometimes referred to as Facebook commerce, but it is actually a much broader phenomenon that extends beyond Facebook alone.
3. Local E-Commerce
Local e-commerce, as its name suggests, is a form of e-commerce that is focused on engaging consumers based on his or her current geographic location. Local merchants use a variety of online marketing techniques to drive consumers to their stores. Local e-commerce is the third prong of the social, mobile, and local (SoLoMo) trend and is expected to grow rapidly.
4. U-Commerce (Ubiquitous Commerce)
Ubiquitous Commerce, also known as U-Commerce, refers to a variety of goods and/or services. Sometimes, it is used to refer to the wireless, continuous communication and exchange of data and information between and among retailers, customers, and systems regardless of location, devices used, or time of day.